Reality Flag
Background: Right now, in 29 of 50 U.S. states, you can be denied housing, service at a business and even medical care because you are LGBTQ+.
The Equality Act would change that. But without broad awareness of LGBTQ+ missing freedoms, The Act had trouble gaining traction. So, The Human Rights Campaign, the largest LGBTQ+ Advocacy organization in the U.S., needed our help to spread awareness of missing LGBTQ+ freedoms in an effort to pass The Equality Act.
Execution: We transformed the ultimate symbol of freedom, The American Flag, into “The Reality Flag” by removing 29 of 50 stars to represent the 29 states that can still deny LGBTQ+ Americans their basic freedoms.
Then, we launched a national 360 campaign. Every piece of communication drove to RealityFlag.com; a site providing education and an easy path to contact government officials.
